Industry: Healthcare & Medical Services
Business Type: Medical Provider in Singapore
Role: SEO
Led by: Rezaul Tasin, Founder of Tizital
Project Duration: February 2024 – November 2024
Overview
Theranostics is a medical provider based in Singapore.
When the SEO project began in February 2024, the website had little to no meaningful SEO value or established organic search presence. Rather than inheriting a website with strong rankings and existing search authority, the work started essentially from the ground up.
From February to November 2024, Rezaul Tasin, Founder of Tizital, worked on Theranostics’ SEO strategy, focusing on establishing the website’s search foundation, improving its organic visibility and building sustainable growth through Google Search.
By the end of the project period, the website achieved approximately 16.9x overall SEO growth compared with its starting point.
The Challenge
The primary challenge was the website’s starting position.
Theranostics had limited existing SEO value, which meant there was no significant organic foundation to simply optimise and scale.
The project first needed to establish the fundamentals: understanding how potential patients search for relevant medical services, identifying valuable search opportunities, improving the site’s search relevance and creating a structure that Google could better understand.
Healthcare SEO added another layer of complexity. Medical information requires accuracy, clarity and trust, while search visibility needs to be developed around relevant patient intent rather than simply chasing traffic.
The objective was therefore to build organic visibility from the ground up.
The Approach
The SEO strategy began with establishing a strong search foundation before focusing on growth.
The website and its existing search presence were analysed to identify technical, structural and content opportunities. Keyword research was then used to understand relevant search demand and how prospective patients were looking for medical information and services.
The work focused on aligning important pages with search intent, improving on-page SEO, strengthening website structure and developing greater relevance around the medical services Theranostics provides.
Instead of looking for short-term ranking improvements alone, the strategy focused on creating a stronger foundation capable of accumulating SEO value over time.
Building Organic Visibility From Near Zero
One of the defining characteristics of this project was the starting point.
There wasn’t an established organic presence producing substantial SEO value when the work began.
That meant early progress involved more than improving existing rankings. The website first needed to establish relevance and visibility for searches that mattered to the business.
As optimisation accumulated and Google gained stronger signals about the website’s content and relevance, its organic search performance began to grow.
This created a compounding effect: stronger foundations led to greater visibility, which created more opportunities for continued organic growth.
The Results
16.9x
Overall SEO Growth
Organic search performance grew approximately 16.9x compared with the website’s starting point.
From Near Zero
SEO Foundation Built
The project began with little meaningful existing SEO value, requiring the organic search foundation to be developed from the ground up.
10 Months
Sustained SEO Development
SEO was developed and continuously optimised from February through November 2024.
From Limited Visibility to an Organic Growth Channel
The most important result wasn’t an isolated keyword ranking.
It was the transformation of the website’s overall organic search presence.
Starting with very limited SEO value meant the project required foundational work before meaningful growth could happen. Through consistent optimisation, search-intent alignment and improvements across the website, organic search developed into a significantly stronger acquisition channel.
By November 2024, Theranostics had achieved approximately 16.9x SEO growth from its initial position.
16.9x SEO Growth From the Ground Up
The Theranostics project demonstrates what sustained SEO can achieve when a website begins without an established organic search foundation.
Rather than relying on inherited rankings or existing search authority, the strategy focused on building SEO value first and then compounding that foundation into measurable organic growth.
The project also reflects the SEO approach Rezaul Tasin now brings to Tizital—building search visibility around long-term business value rather than chasing rankings as an isolated metric.