Industry: Furniture & E-commerce
Business Type: American Wood Furniture Brand
Role: Google & Pinterest Ads
Led by: Rezaul Tasin, Founder of Tizital
Project Duration: August 2024 – January 2025
Overview
3 Hands Furniture is an American wood furniture brand operating in the competitive home and furniture market.
From August 2024 to January 2025, Rezaul Tasin, Founder of Tizital, worked with 3 Hands Furniture on Google and Pinterest advertising, focusing on scaling paid customer acquisition and supporting the brand’s overall business growth.
During the project period, more than $235K in combined advertising spend was managed across Google and Pinterest, contributing to approximately 4.3x overall business growth.
The Challenge
Furniture is a high-consideration purchase category.
Unlike lower-priced e-commerce products, customers may spend significant time researching products, comparing styles, exploring different options and evaluating a brand before making a purchase.
The challenge was therefore to build a paid acquisition strategy capable of reaching customers at different stages of their buying journey—from discovering furniture inspiration to actively searching for products they were ready to purchase.
At the same time, significant advertising budgets needed to be managed carefully and continuously optimised around commercial performance.
The Approach
The advertising strategy combined the strengths of Google Ads and Pinterest Ads to reach potential customers across different stages of the purchase journey.
Google Ads focused on capturing existing demand from people actively searching for furniture and related products.
Pinterest provided an additional opportunity to reach customers during the discovery and inspiration stage—particularly valuable in a visually driven category such as furniture and home interiors.
Together, the two platforms created a broader paid acquisition ecosystem covering both intent-driven search and visual product discovery.
Scaling Google Ads
Google represented the largest share of advertising investment during the project.
More than $208K in Google Ads spend was managed across the engagement.
Campaigns were continuously monitored and optimised around commercially relevant traffic and customer acquisition opportunities, allowing advertising investment to be directed toward areas demonstrating stronger performance.
With a substantial media budget in play, the focus remained on scaling without losing sight of overall business outcomes.
Expanding Discovery Through Pinterest
Pinterest played a different but complementary role in the strategy.
Furniture is inherently visual, and customers frequently look for inspiration before deciding what products or styles fit their homes.
More than $27K in Pinterest advertising spend was managed during the project period, helping the brand reach audiences while they were exploring furniture, interior design and home-related ideas.
This allowed the acquisition strategy to extend beyond customers already searching for a specific product and reach potential buyers earlier in their decision journey.
The Results
$235K+
Total Ad Spend Managed
More than $235,000 in combined advertising investment was managed across Google and Pinterest.
$208K+
Google Ads Managed
Google Ads formed the core intent-driven acquisition channel, with more than $208,000 in media spend managed.
$27K+
Pinterest Ads Managed
More than $27,000 was managed through Pinterest to support visual discovery and expand the brand’s paid acquisition reach.
4.3x
Overall Business Growth
3 Hands Furniture achieved approximately 4.3x overall business growth during the project period.
Connecting Search Intent With Product Discovery
One of the strengths of the strategy was using two advertising platforms for different customer behaviours rather than expecting a single channel to cover the entire buying journey.
Google captured intent. Pinterest supported discovery.
Customers actively searching for furniture could be reached through Google, while Pinterest provided an opportunity to introduce the brand and its products to people exploring home and furniture inspiration.
This multi-channel approach helped create a broader acquisition system capable of supporting the brand as advertising investment and the business scaled.
$235K+ in Paid Media Managed Across Google & Pinterest
Over approximately six months, more than $235K in advertising investment was managed across Google and Pinterest while 3 Hands Furniture achieved approximately 4.3x overall business growth.
The project reflects the performance marketing experience Rezaul Tasin now brings to Tizital—using the right advertising channels for different stages of the customer journey while keeping the strategy focused on measurable business growth.